Why did we start the Good Influence Movement?

Living in the increasingly complex world of rapid online communication, climate change, social justice issues and pandemic requires even greater social responsibility from all of us, especially those with power. With great power (and reach) comes great responsibility. Thus today’s influencers face challenges to ensure social responsibility and ethics of their influence and to abide by the increasingly complex truth and fact policies of online communication. The idea of the Good Influence Movement originated by the influencer and stand up comedian Marina Orsag and was developed by the Impact House – experts in social impact and innovation. Join us in starting the first generation of the members of the Good Influence Movement – influencers who are educated and dedicated to ethics and social responsibility in their work!

Why is it important to work with influence?

The World Health Organization warns of an infodemic – a social pandemic bombardment with too much information, including false or misleading information in the digital and physical environment that causes many questions, stress and negative consequences for mental health. A large portion of the impact of online information is shared by influencers. According to marketing agencies like Experticity, 82% of customers rely on the recommendations of their favourite influencers, with an estimated return of $ 7.65 per dollar spent. The same is true for social issues and information.

So what will the Good Influence Movement do?

We are inviting influencers and those who work with them to join the movement! In order to receive the Good Influence Digital Badge and become a part of the movement influencers will:

• participate in a weekend GIM Academy
• sign the GIM Charter committing to the social impact rules they define together with our experts
• receive support and guidance from our GIM Board
• receive the GIM Digital Badge that they can present to their clients