powered by Marina Orsag and Impact House

23.-26.11.2021.

APPLY HERE

Why did we start the Good Influence Movement?

Living in the increasingly complex world of rapid online communication, climate change, social justice issues and pandemic requires even greater social responsibility from all of us, especially those with power. With great power (and reach) comes great responsibility. Thus today’s influencers face challenges to ensure social responsibility and ethics of their influence and to abide by the increasingly complex truth and fact policies of online communication. The idea of the Good Influence Movement originated by the influencer and stand up comedian Marina Orsag and was developed by the Impact House – experts in social impact and innovation. Join us in starting the first generation of the members of the Good Influence Movement – influencers who are educated and dedicated to ethics and social responsibility in their work!

Why is it important to work with influence?

The World Health Organization warns of an infodemic – a social pandemic bombardment with too much information, including false or misleading information in the digital and physical environment that causes many questions, stress and negative consequences for mental health. A large portion of the impact of online information is shared by influencers. According to marketing agencies like Experticity, 82% of customers rely on the recommendations of their favourite influencers, with an estimated return of $ 7.65 per dollar spent. The same is true for social issues and information.

So what will the Good Influence Movement do?

We are inviting influencers and those who work with them to join the movement! In order to receive the Good Influence Digital Badge and become a part of the movement influencers will:

  • participate in a two-day GIM Academy
  • sign the GIM Ethics Charter committing to the social impact rules define
  • receive support and guidance from our GIM Board
  • receive the GIM Digital Badge that they can present to their clients

Meet our first generation of the GI Joes and GI Janes!

Nika Ilčić

Hello

I’m Nika Ilčić

Education
Student

Proffesion
Social media creator

Type of influence
Inequality, injustice, poverty, hunger, the environment

Nika is an influencer and blogger who started her career as an influencer in 2014, and since then she has published a biographical book and collaborated with well-known brands. She shared her influencer path as part of the Innovation Academy, participated in the LEAP Summit and gave a lecture at VERN University. She is on the list of the 100 most powerful women in Croatia, and through her work, she talks about important social topics for young people, such as sex education, disability etc.

Ana Ude

Hello

I’m Ana Ude

Education
Makeup artist

Proffesion
Makeup artist

Type of influence
Lifestyle (family, beauty, fashion, food)

Ana is a make-up artist and lifestyle influencer from Croatia. She is a mother, entrepreneur and gourmet with a great love of aesthetics. Ana is driven by a desire for positivity and optimism.

mateja frajsberger

Hello

I’m Matea Frajsberger

Education
SSS

Proffesion
Owner of a marketing business

Type of influence
Eco – environmentally friendly

Matea is a blogger on the Click4Chic channel. The channel was launched 10 years ago and the main topics were fashion and beauty. Two years ago, she launched the project “Small change makes a big difference” where she wanted to show her followers how their actions can affect the world around them. Topics were: animal protection, cyberbullying, recycling, the importance of self-examination in women, food waste, etc.

jelena marković

Hello

I’m Jelena Marković

Education
Master of Communication

Proffesion
Counselor in psychotherapy

Type of influence
Lifestyle – psihologija

Jelena graduated in journalism and has a master’s degree in communication studies. She is currently completing psychology. She runs his own micro-company Smart Change in Montenegro and runs the profile @smartchange.me on Instagram, which is recognizable by her amateur illustrations. Jelena was also one of the speakers at TEDx Kotor. Her mission is to help people accept themselves and their imperfections.

Fran Lauš

Hello

I’m Fran Lauš

Education
Master of Kinesiology

Proffesion
Social media creator

Type of influence
Sport and fitness

Fran has a master’s degree from the Faculty of Kinesiology in Zagreb. He started his career as a model, after which he started creating content on the Youtube channel. Mostly, he creates funny content as well as educational one with the aim of promoting an active and healthy life.

Alma Bunić

Hello

I’m Alma Bunić

Education
Food technology engineer

Proffesion
Nutrition

Type of influence
Sport and fitness

Alma graduated from the Faculty of Food Technology and Biotechnology in Zagreb. She started her own business Nutriforma, which grew into Almazor private company through a successful business. She is an influencer in the field of nutrition. 

Mario Roth

Hello

I’m Mario Roth

Education
Graphic technician

Proffesion
Musician

Type of influence
Celebrities

Mario is a Croatian singer in the band Vigor. He finished school as a graphic technician and decided to continue his career as a musician. As a celebrity influencer, he is interested in socially responsible work.

Leon Zrille

Hello

I’m Leon Zrile

Education
Fire technician

Proffesion
Humor, writing

Type of influence
Blogger/vlogger

Leon wanted to become a professional thinker (philosopher), but didn’t quite think it through, so now he works in a hospital as a fire technician and thinks in his spare time. In 2018, he started Facebook page Pseudohumor where he writes (hopefully) funny content about himself, society, and everyday situations. He wants to show people that life is much more enjoyable if you don’t take yourself seriously.

23.-26.11.2021
Venue: Bluesun Hotel Kaj and Esplanade Hotel Zagreb
Organisers: Marina Orsag & Impact House

Influencers coming together for the first academy

DAY I

23.11.2021

Arrivals

19:00 – dinner and presenting GIM, a discussion of the Academy ahead (expectations, worries and hopes)

DAY II

24.11.2021.

11:00 -13:00 – Session I “E-responsible” – Personal and Social Responsibility, how we impact our communities and societies and what we are responsible and accountable for

  • Tamara Puhovski, GIM sociology
  • examples and discussion in influencing climate change

14:00 – 16:00 – Session II “Sticks & Stones” – the impact on mental health we can have on our followers (anxiety, support and retraumatization) our motives to influence and our exposure

  • Anamarija Vuić, Zagreb Psychology Association, GIM psychology
  • example and discussion in gender equality online

17:00 – dinner

19:00 – game night

DAY III

25.11.2021.

11:00 – 13:00 – Session III – “The Truth is out there” – the rules and procedures of fact-checking, digital network truth policies and practices

  • examples and discussion on health and crises online communication and support

13:00 – 14: 00 lunch

14:00 – 16:00 – Session IV – “Starry Sky above me and Moral Law within me” – the ethics of digital communication

  • dr. Nils S. Borchers, University of Tuebingen, GIM philosophy
  • examples and discussions on social inclusion and minorities in digital influencing

 

 

DAY IV

26.11.2021.

High-level event

Zagreb, Hotel Esplanade

9:00 – 9:30 – The Good Influence Movement – presenting the influence change

  • project founders Marina Orsag, Tamara Puhovski and first-generation GIM influencers

9:30 – 10:15 – Ethics and practice of responsible digital influence – the European way forward, round table

  • Divina Frau-Meigs, professor of media and information and communications technology sociology at the Université Sorbonne Nouvelle,
  • dr. Nils S. Borchers,  University of Tuebingen
  • Andrea Čović, EU parlament
  • moderator Tamara Puhovski

10:15 – 10:30 – Signing of the GIM charter and GIM badge awards ceremony

10:30 – 12:00 – Brunch and influencing each other

 

HAVE SOME QUESTIONS?

With the help of our friends and partners

IMPACT HOUSE

EMBASSY OF FRANCE IN ZAGREB

NORWEGIAN EMBASSY IN ZAGREB

ESPLANADE HOTEL
ZAGREB

HOTEL KAJ