powered by Marina Orsag and Impact House
23.-26.11.2021.
APPLY HERE
Why did we start the Good Influence Movement?
Living in the increasingly complex world of rapid online communication, climate change, social justice issues and pandemic requires even greater social responsibility from all of us, especially those with power. With great power (and reach) comes great responsibility. Thus today’s influencers face challenges to ensure social responsibility and ethics of their influence and to abide by the increasingly complex truth and fact policies of online communication. The idea of the Good Influence Movement originated by the influencer and stand up comedian Marina Orsag and was developed by the Impact House – experts in social impact and innovation. Join us in starting the first generation of the members of the Good Influence Movement – influencers who are educated and dedicated to ethics and social responsibility in their work!
Why is it important to work with influence?
The World Health Organization warns of an infodemic – a social pandemic bombardment with too much information, including false or misleading information in the digital and physical environment that causes many questions, stress and negative consequences for mental health. A large portion of the impact of online information is shared by influencers. According to marketing agencies like Experticity, 82% of customers rely on the recommendations of their favourite influencers, with an estimated return of $ 7.65 per dollar spent. The same is true for social issues and information.
So what will the Good Influence Movement do?
We are inviting influencers and those who work with them to join the movement! In order to receive the Good Influence Digital Badge and become a part of the movement influencers will:
- participate in a two-day GIM Academy
- sign the GIM Ethics Charter committing to the social impact rules define
- receive support and guidance from our GIM Board
- receive the GIM Digital Badge that they can present to their clients
Meet our first generation of the GI Joes and GI Janes!
Hello
I’m Nika Ilčić
Education
Student
Proffesion
Social media creator
Type of influence
Inequality, injustice, poverty, hunger, the environment
Nika is an influencer and blogger who started her career as an influencer in 2014, and since then she has published a biographical book and collaborated with well-known brands. She shared her influencer path as part of the Innovation Academy, participated in the LEAP Summit and gave a lecture at VERN University. She is on the list of the 100 most powerful women in Croatia, and through her work, she talks about important social topics for young people, such as sex education, disability etc.
Hello
I’m Ana Ude
Education
Makeup artist
Proffesion
Makeup artist
Type of influence
Lifestyle (family, beauty, fashion, food)
Ana is a make-up artist and lifestyle influencer from Croatia. She is a mother, entrepreneur and gourmet with a great love of aesthetics. Ana is driven by a desire for positivity and optimism.
Hello
I’m Matea Frajsberger
Education
SSS
Proffesion
Owner of a marketing business
Type of influence
Eco – environmentally friendly
Matea is a blogger on the Click4Chic channel. The channel was launched 10 years ago and the main topics were fashion and beauty. Two years ago, she launched the project “Small change makes a big difference” where she wanted to show her followers how their actions can affect the world around them. Topics were: animal protection, cyberbullying, recycling, the importance of self-examination in women, food waste, etc.
Hello
I’m Jelena Marković
Education
Master of Communication
Proffesion
Counselor in psychotherapy
Type of influence
Lifestyle – psihologija
Jelena graduated in journalism and has a master’s degree in communication studies. She is currently completing psychology. She runs his own micro-company Smart Change in Montenegro and runs the profile @smartchange.me on Instagram, which is recognizable by her amateur illustrations. Jelena was also one of the speakers at TEDx Kotor. Her mission is to help people accept themselves and their imperfections.
Hello
I’m Fran Lauš
Education
Master of Kinesiology
Proffesion
Social media creator
Type of influence
Sport and fitness
Fran has a master’s degree from the Faculty of Kinesiology in Zagreb. He started his career as a model, after which he started creating content on the Youtube channel. Mostly, he creates funny content as well as educational one with the aim of promoting an active and healthy life.
Hello
I’m Alma Bunić
Education
Food technology engineer
Proffesion
Nutrition
Type of influence
Sport and fitness
Alma graduated from the Faculty of Food Technology and Biotechnology in Zagreb. She started her own business Nutriforma, which grew into Almazor private company through a successful business. She is an influencer in the field of nutrition.
Hello
I’m Mario Roth
Education
Graphic technician
Proffesion
Musician
Type of influence
Celebrities
Mario is a Croatian singer in the band Vigor. He finished school as a graphic technician and decided to continue his career as a musician. As a celebrity influencer, he is interested in socially responsible work.
Hello
I’m Leon Zrile
Education
Fire technician
Proffesion
Humor, writing
Type of influence
Blogger/vlogger
Leon wanted to become a professional thinker (philosopher), but didn’t quite think it through, so now he works in a hospital as a fire technician and thinks in his spare time. In 2018, he started Facebook page Pseudohumor where he writes (hopefully) funny content about himself, society, and everyday situations. He wants to show people that life is much more enjoyable if you don’t take yourself seriously.
23.-26.11.2021
Venue: Bluesun Hotel Kaj and Esplanade Hotel Zagreb
Organisers: Marina Orsag & Impact House
Influencers coming together for the first academy
DAY I
23.11.2021
Arrivals
19:00 – dinner and presenting GIM, a discussion of the Academy ahead (expectations, worries and hopes)
DAY II
24.11.2021.
11:00 -13:00 – Session I “E-responsible” – Personal and Social Responsibility, how we impact our communities and societies and what we are responsible and accountable for
- Tamara Puhovski, GIM sociology
- examples and discussion in influencing climate change
14:00 – 16:00 – Session II “Sticks & Stones” – the impact on mental health we can have on our followers (anxiety, support and retraumatization) our motives to influence and our exposure
- Anamarija Vuić, Zagreb Psychology Association, GIM psychology
- example and discussion in gender equality online
17:00 – dinner
19:00 – game night
DAY III
25.11.2021.
11:00 – 13:00 – Session III – “The Truth is out there” – the rules and procedures of fact-checking, digital network truth policies and practices
- examples and discussion on health and crises online communication and support
13:00 – 14: 00 lunch
14:00 – 16:00 – Session IV – “Starry Sky above me and Moral Law within me” – the ethics of digital communication
- dr. Nils S. Borchers, University of Tuebingen, GIM philosophy
- examples and discussions on social inclusion and minorities in digital influencing
DAY IV
26.11.2021.
High-level event
Zagreb, Hotel Esplanade
9:00 – 9:30 – The Good Influence Movement – presenting the influence change
- project founders Marina Orsag, Tamara Puhovski and first-generation GIM influencers
9:30 – 10:15 – Ethics and practice of responsible digital influence – the European way forward, round table
- Divina Frau-Meigs, professor of media and information and communications technology sociology at the Université Sorbonne Nouvelle,
- dr. Nils S. Borchers, University of Tuebingen
- Andrea Čović, EU parlament
- moderator Tamara Puhovski
10:15 – 10:30 – Signing of the GIM charter and GIM badge awards ceremony
10:30 – 12:00 – Brunch and influencing each other
HAVE SOME QUESTIONS?
With the help of our friends and partners
